Welcome to our website
Italian handmade jewelry stores online made in Italy
Handcrafted Jewelry
by Anna Gioielli
Welcome to Anna Gioielli, where the art of goldsmithing intertwines with Florentine tradition and a taste for uniqueness.
Italian handmade jewelry stores
When skill meets passion
In our atelier in Tosi, just steps from Florence, we create handcrafted jewelry that tells stories and celebrates the beauty of traditions.
Every creation results from a carefully curated process, where precious materials and classical techniques meet passion and creativity.
Explore the world of Anna Gioielli, where tradition and innovation come together to create collections that celebrate beauty, versatility, and artisanal excellence. Each collection tells a story, inspired by unique themes and reinterpreted with creativity and passion.
NEW Products
Florentine Goldsmith Style
Classic
jewels
WINTER
FLOWER
MARTE
collection
Men's
Collection
JOLLY
JEWELS
Florentine
Goldsmith Style
Our Florentine style is a tribute to Florence’s Renaissance heritage, where craftsmanship is a symbol of history and timeless elegance.
Exclusive Artisanal Silver Creations
Each piece comes to life through a unique and inspired process, shaped by special circumstances that make it an exclusive, one-of-a-kind item. Sometimes it’s a rare, fascinating stone that guides our imagination; other times, nature itself inspires us with an original idea that evolves into a unique masterpiece. Every creation results from artisanal craftsmanship blending design and precious materials to offer jewelry with a soul, expressing emotion.
A tribute to the legendary Fiorino Fiorentino, first minted in 1252. Inspired by this historic gold coin and the symbol of the lily, our jewelry narrates the greatness of Florence, combining history and art in every detail.
A journey through ancient history: these pieces combine the charm of authentic Roman coins with contemporary design, creating creations that celebrate the past with modern, sophisticated style.
JOLLY JEWELS
Our “trump card” for
extraordinary jewelry
Jolly Jewels is more than a brand: it is an expression of pure creativity, a statement of uniqueness that challenges the conventions of classic style. Every piece bearing the Jolly Jewels label is born from a desire to innovate, surprise, and captivate, embodying an aesthetic that breaks the mold while never compromising on elegance.
The name “Jolly” itself recalls the trump card in a deck of cards, a symbol of versatility and ingenuity, here translated into creations designed for those who seek something more. Jewelry that stands out for bold designs, exclusive details, and an irresistible ability to catch the eye.
Each Jolly Jewels piece is crafted to accompany you on every occasion, from special events to daily life, giving you that touch of pride and confidence that only uniqueness can offer. Discover the charm of our brand and let yourself be captivated by our most original collections.
Explore our wide range of services tailored to meet every customization need:
Custom Jewelry Creation
We bring your ideas and desires to life, creating tailor-made jewelry that reflects your personality. Whether it’s a piece for yourself or a gift for someone special, our team is here to transform your dreams into art.
Design and Prototyping
Every piece is designed and drawn from scratch, combining technique and passion, and crafted following the instructions and preferences of its future wearer. Our experts are masters of creation. Trust their expertise to make a unique piece of jewelry.
Repairs
We renew, repair, or restore jewelry from every era using advanced techniques to preserve the beauty and integrity of each piece.
Our Family Story
Anna Gioielli was born from the dream of a determined and passionate woman, Anna, who transformed her love for handcrafted jewelry into a well-established reality in the heart of Tuscany. Every creation reflects the values of authenticity, tradition, and attention to detail that have made our brand a reference point for those seeking unique and personalized jewelry.
Anna, the founder and soul of the company, began her career in Florence in the 1960s, working with some of the city’s best goldsmiths. After a short break to focus on her family and her move to Tosi, Anna restarted her activity in the 1980s, creating unique, custom-made jewelry. The workshop soon became a reference point thanks to Anna’s talent and the support of Florentine master goldsmiths.
In 1986, Fabio, her eldest son, joined the project. With training from the Art Institute and specialization in prestigious Florentine workshops, Fabio brought new techniques and skills to the company. A few years later, Francesco also joined the business, enriching the offer with his expertise in precious gems.
The family has masterfully blended tradition with innovation: alongside classical techniques, the workshop today employs 3D design tools and laser welding, all while maintaining invaluable artisanal know-how.
Through fairs and international collaborations, we share our creations, preserving tradition with a modern outlook.
Visit the Store in Tosi (Florence)
Tuscan Summer
Every summer, in addition to our headquarters, you’ll find us immersed in an exceptional location, in the picturesque hills of Tosi, just over half an hour from Florence, in the splendid summer setting of Saltino, surrounded by the Vallombrosa forest.
If during your visit you stay at the Hotel Rifugio La Foresta, located within the Vallombrosa nature reserve, you will find on display an elegant selection of our jewelry.
Here, far from the city’s hustle, you can also meet Anna, founder of “Anna Gioielli,” and experience something unique in the heart of Tuscany. Our summer opening is the perfect opportunity to explore a curated collection of jewelry, enjoy a tour of the Tuscan hills, and discover exclusive pieces.
